Colt Firearms Collector

 

1890s

Colt's Advertising Service Printing Cuts

Hibbard, Spencer, Bartlett & Co. Catalog

 

Colt Revolvers for sale ad using Colt's Advertising Cuts in an 1890s, 2,000+ page

Hibbard, Spencer, Bartlett & Co. Catalog

 

'Cuts' are a printing term used for stock drawings or artwork supplied by manufacturers like Colt Patent Fire Arms Mfg. Co.  

 

Prior to modern printing techniques, the artwork was produced on wood or metal templates from which 'cuts' were then used in the printing process to make catalogs or other advertising.

 

1930s printing block for a colt revolver

c.1930s polymer block with reverse Colt image upon

which ink was pressed to paper

 

This particular set of four pages from an 1890s hardware distributer, Hibbard, Spencer, Bartlett & Co. are of Colt revolvers and ammunition.  The repeated use of the same artwork 'cuts' is seen in Colt's own catalog publications from the late 1890s.

 

The Colt Fire Arms book: 'Colt Cuts for Dealers' (from Matthew Moss) showing various revolver images available from Colt for the printer's use like the example shown below in the 1890s Hibbard, Spencer, Bartlett & Co. catalog pages.

More discussion of Colt Cuts here

Colt's Advertising Service Printing

Colt_cuts_Matthew_Moss_article

 

 

 Colt Cuts for Dealers Booklet

More discussion of Colt Cuts here

 

HSB & Co. building in chicago

Colt's Advertising Service Printing Cut example 1 Colt's Advertising Service Printing Cut example 2

Examples of ads produced using Colt 'cut' graphics provided by Colt

Colt's Advertising Service Printing Cut example 3 Colt's Advertising Service Printing Cut example 4

Repeated usage of the exact same artwork above by

Colt in their 1890s company catalogs (From Ogle' book)

Ogle examples 1 Colt's catalog cuts example in Ogle's book

Modern examples in Ogle's book above. 

Colt digital photographic 'cuts' produced in the

1990-2000s for Colt Catalog ads and dealer promotions below:

Colt's Advertising Service Printing Cuts example 1 Colt's Advertising Service Printing Cuts example 2 Colt's Advertising Service Printing Cuts example 3

Modern examples of Colt graphics (cuts) in use today

Colt 1964 dealer brochure with plate for priniing custom ads

1964

Colt Stagecoach printing 'Cut' for their new Stagecoach Autoloader

Brochure envelope 9 x 12"; 'Cut' plate and printed sheet 3.5 x 7 in.

 Colt Industries/Firearms Division

Colt 1964 dealer production plate or matt for priniing custom ads Colt ad made from the printing plate

Printing plate or mat (left)

Printed paper ad (right)

Colt would send out the printing plates to dealers, who would then have their printer produce the final ad with the dealer's name, etc.

1971

Colt 'Fort Scott' Commemorative .22 dealer ad

Plastic negative printing plate or mat, 7.5 x 9 in. and printed sheet 5.75 x 7 in.

 

 Colt 'Fort Scott' commemonative .22 ad plastic printing mask Colt 'Fort Scott' commemonative .22 ad for Kidwell's

 

Colt's 'Cuts' are important relative to Colt advertising

 

More 'Cuts' discussion here

 

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This non-commercial Colt reference website contains aggregated research notes & images from my personal Colt collection. I occasionally use openly posted information on the internet which is used here under the Fair Use doctrine for educational purposes. The information displayed is not in anyway meant to infringe on copyrighted material ....