Colt Firearms Collector

Vintage Colt Print Ads Page One

Page 1 of 2

|  1  |  2  |

It's always interesting to look at these old print ads and figure out who Colt was marketing to with the text and images in their ads.

Colt was early to the game of marketing to women and playing psychological games to appeal to the need for 'protection' or 'safety' concerns during hard financial times or war. Some dates are approximate or best guess. 

I don't actively collect print ads, but they are interesting referrals to various eras in Colt's and our American history.

 

Here is an interesting Colt Sales book with a look into what is behind these marketing ads:

 

Some short excerpts from

Colt's sales & marketing strategy, c.1926

  • Firearms for Women

  • Firearm Psychology

  • Study Your Customer

  • Some Simple Rules

  • Following Up Your Prospects

1928 Colt's fire arms sale manual

 

Colt display ad 'real cowboys shoot Colts'

Colt 1887 listng of Lightening revolvers

1877 Colt ad for the 'Lightening' model revolver

Colt London 1897 ad for various revolvers Rare Colt 1897 London office ad

Rare Colt 1897 London office poster size ad

Colt early ad promating the past and present in revolvers

1907 Colt ad featuring a woman firing a revolver

1907 Colt ad featuring a woman shooting a revolver

'Every Family Ought to Own a Good Revolver'

  1904 Colt revolver with a lock ad

1904 Colt revolver with a lock ad

1904 Colt pistol ad 'Flat like a book'

1904 Colt pistol ad 'Flat like a book'

Colt pistol ad, "You may never need a pistol by ONCE"  Colt's Safety is on cocked pistol under your pilow

Safety is on 'under your pillow'

Colt pistol ad, "You may never need a pistol but ONCE"

1908 Colt hammerless automatic pistol ad

colt hammerless automatic pistol ad c. 1908

Colt's Hammerless automatic pistol ad 1908-12

1907 Colt revolver ad

1907 Colt ad 'The shot that tells'

Colt c. 1908 vest pocket .25 cal. automatic pistol ad

c.1908 Colt 'personal protection firearms' ad

1908 Colt add with uncle sam pointing out colt to a police office

1910 Colt ad featuring Uncle Sam selling Colt to police officer

Colt home protection ad c.1910

 1910 home protection 'You can't forget to make it safe'

 1910 home protection 'You can't forget to make it safe' Cosmo magazine

1910 Home Protection from Cosmopolitan Magazine

1915 Colt ad "A Colt covers it all" is about personal protection

Talk about an image with a multi-level message, this 1915 ad says it all..

Protection, women, children, crime, home invasion...and 'The Colt covers it all'

1913 Colt ad featuring women at home with protection of a colt revolver

Colt Revolvers 1913 ad featuring women at home

'You Can't Forget to Make it Safe'

1914 Colt ad for their Finest Dealers

1814 Colt ad touting sales by 'First Class Dealers'

1919 Colt ad for automatic machine guns and rifles

1919 Colt ad for automatic machine guns and rifles

1919 Colt post-WW-1 ad soliciting young men to fight

1919 Colt post-WW-1 ad soliciting young men to fight

"It's your turn now"

1916 Colt ad featuring a school teacher's crime story

1916 Colt ad featuring a school teacher's crime story

1919 Colt ads featuring an auto driver and policeman's crime stories  1919 Colt ads featuring a policeman's crime storiy

1919 Colt ads featuring an auto driver and policeman's crime stories

'Once in every Man's life'

Colt ad for machine guns, pistols, and revolvers

Colt ad for machine guns, pistols, and revolvers

'Colt's in the lead as always'

Colt 1905 Marine Corp revolver ad

1905 Colt's 'Marine Corp' Model

'Do you want an Arm that is Reliable?'

1910 Colt automatic pistol ads featuring a young mothers story 1910 Colt automatic pistol ads featuring a doctor's story

1910 Colt automatic pistol ads featuring a young mother and doctor's stories

Unafraid! & The Doctor's Story

colt 1906 'rapid fire automatic pistol' ad

1906 Colt Automatic Pistol's rapid fire claim

'Eight shots in 1 3/5 seconds'

Salesman explaining Colt revolver to customers

Know-it-all man-splaining to other men

'Men who know what a Colt will do'

Colt revolvers reputation reliability

Colt ad for cased Colt revolver (70 years) reputation

'Reliability'

1920s Colt ad for the Police positive revolver

1920s Colt ads stressing 'home protection'

'You can't forget to make it safe'

1920s Colt pistol 'insurance' ad

1920s Colt pistol 'insurance' ad

Dual protectors of the American Home...Insurance and a Colt'

 1924-5 Colt ad stressing 'protection' with pistols and revolvers 1924-5 Colt ad stressing 'protection' with pistols and revolvers

1924-5 Colt ad stressing 'protection' with pistols and revolvers

'The Arm of Law and Order'

1929 Colt ads featuring bankersdangerous situations 1929 Colt ads featuring polar bear hunters dangerous situations

1929 Colt ads featuring bankers and

polar bear hunters in dangerous situations

 

Continue to Page 2

 

Back to Previous Page

 
 Return to Index Page

  'Search' this Colt website

For the best experience, please view this Colt website

with a format larger than a cell phone

 

Site Content Index

 

This non-commercial Colt reference website contains aggregated research notes & images from my personal Colt collection. I occasionally use openly posted information on the internet which is used here under the Fair Use doctrine for educational purposes. The information displayed is not in anyway meant to infringe on copyrighted material ....